French Fountains Rebrand

Everyone knew the pink building on the corner had incredible fountains and patio statuary, but after being forced to move from that iconic landmark, French Fountains in New Orleans was faced with a challenge. Although the business had stayed in the neighborhood, on the same block, customers did not realize they were there. I set out to create external branding that would appeal to the current customer base while reminding former fans that this was the French Fountains they remembered.